Brand Marketing Strategy

Skema :

1. Concept Marketing and Brand Management
2. The Brand Management
3. Steps to helps brands connect emotionally to their customers
4. Develop a strong brand marketing plan
5. Conducting Brand audit and brand equity
6. Measurement of the asset value of a brand
7. Managing brand using point-of-sale (POS) data in managing brands
8. Qualitative and quantitative brand research methodologies and approaches